To Solo Ad or Not?! What’s our take on it?
We’ve asked ourselves this question a lot. With our marketing backgrounds rooted in promoting other people’s products, we used solo ads regularly. I’m now fully opposed to using Solo Ads unless several items are in place before getting started…
Before I dive in, let me explain what Solo Ads are.
If you haven’t heard of Solo Ads, it’s a term used to describe a marketing method where you as a product reseller approach someone else who has a larger (or more targeted) email list of subscribers who actively purchase products in your industry.
These campaigns are typically once-off, so you only get one shot at obtaining more leads and sales.
How it works:
You create the ad (landing page or sales letter) and he or she will email it to their audience.
You get immediate exposure to a new audience in just a few days, can potentially sell a lot of products and increase your following.
The cons to this, and the trend we’re seeing is that many marketers who use solo ad venders are new and can get taken advantage of.
We vehemently are opposed to this and are sensitive to the needs of new marketers and business owners who are just trying to get an edge.
Plus, there’s no proof that you’ll make sales, which is what we’ve found to be more accurate than not. Or if you do makes sales depending on the cookies your links have make “help” someone else make that sale instead.
For example, if I ask a vendor to send my sales letter to her subscribers after she sent the same product to her list from someone else and a person from her list clicked that first link to the product and decided not to but it… but your email reminds him so he orders it right then. You will not get credit for that sale.
The product has been allocated to another seller and you’ve help him make that sales.
So what to do instead?
If you have to use solo ad vendors for some reason, we recommend you use someone you’ve known for a while. Build a real relationship with him or her first.
If you’re in a marketing community where many people sell the same product, find solo ad vendors who have not introduced their audience to your products.
In our experience, solo ads are ONLY affective when you use tracking pixels on each page of your sales system (funnel), use tracking links to your affiliate products AND find a solo ad vendors whom will work with you exclusively.
Exclusivity might be difficult to set-up. If that’s the case, we recommend a better strategy.
Grant and I suggest you team up with motivated business people either locally or within a complementary industry and form a Joint Venture (JV).
These partnerships can be very powerful and mega effective.
Not only will you be able to leverage the strengths of the other, you place yourself in a position of Authority! And we’re all for Authority!
The opportunity for joint ventures are everywhere. Facebook groups, Local Meetups, Newspapers, perhaps even your place of business. Stay open to the possibilities.
To start, fold a sheet of paper into 4 equal parts or create a spreadsheet with four columns.
Make a list of all of your strengths in column 1. Then beside that, in column 2, write a list of your product’s benefits. Then in the third column, list complementary strength your JV partner would have (ideally!) and finally list new industries that can benefit from your product.
The final list is where you’ll start looking for partnerships. Have you already started thinking of people?
Excellent! I’ll let you get started… Do it now, make your list and start talking to folks… Set aside solo ads for now until you give this a try.
Thanks for reading this article! Do you have a question related to this article? Leave us a comment here.
Until next time…
Be the Authority!
P.S. If you’re finding your Facebook Ads aren’t magnetically attracting more subscribers and sales, consider this.